Syllabus

 

THE ADVERTISING MEDIA DMS 417/517
Mon/Wed 11-12:50 CFA 232
Bernadette Wegenstein
Office hours Tue 11-1pm, CFA 245A
COURSE INFORMATION

Mon Aug 25 Introduction
Wed Aug 27

Intro Elements of Semiology, Sign notion in Charles Sanders Peirce's theory
Screening: Production Notes by Jason Simon 1988 (28 min)
  I HISTORY AND METHODOLOGY
Structuralism and Poststructuralism
Wed Sep 3 Worldy Philosophers: the Economic Revolution (online course reserve)
Barthes: Rhetoric of the Image (online course reserve)
Barthes: Elements of Semiology I (available at UB bookstore new 12$, used 9$
Benetton ad Kirby, Benetton ad Giusy, Benetton ad Kosovo, Benetton ad Albino
   
Mon Sep 8 Cannes Archive introduction and pass word
Sandage et al: Why and how did advertisement evolve (ocr)
McLuhan: Ads (ocr)
Barthes: Elements of Semiology II
Wed Sep 10 Student presentations
   
Mon Sep 15 Barthes: Elements of Semiology III
Greimas: Structural Semantics, Introduction (ocr)
John Storey: Structuralism and Post-Structuralism (ocr)
Wed Sep 17 Student presentations
   
Mon Sep 22 H.K. Nixon: The Functions of Advertising (ocr)
Custus: The Place of Ethics in the Field of Advertising (ocr)
Scott: Human Instincts (ocr)
Woodward: By Your Skin and Your Teeth (ocr)
Osborn: How Advertising Aids Civilization (ocr)
Barthes: Elements of Semiology IV
Wed Sep 24 Student presentations
  II CULTURE CRITIQUE
Frankfurt School, Marxist critique, Resistance
Mon Sep 29 no class
Wed Oct 1 Adorno and Horkheimer: The Culture Industry (ocr)
Marx and Engels: The Ruling Class (ocr)
Habermas: The Public Sphere (ocr)
   
Wed Oct 8 Student presentations
   
Mon Oct 13 Hardt and Negri: The Multitude against Empire (ocr)
Benjamin: Work of Art in Mechanical Age of Reproduction (ocr)
James Lull: Hegemony and Media (ocr)
Wed Oct 15 Student presentations
   
Mon Oct 20 Klein: NO SPACE (available at UB bookstore new 15$, used 11.25$)
Wed Oct 22 Student presentations
   
Mon Oct 27 Klein: NO CHOICE (available at UB bookstore new 15$, used 11.25$)
Wed Oct 29 Student presentations
   
Mon Nov 3 Klein: NO JOBS
Wed Nov 5 student presentations
   
Mon Nov 10 Klein: NO LOGO
Wed Nov 12 Student presentations
   
Mon Nov 17 Media & War conference
Wed Nov 19 Student Presentations
   
Mon Nov 24

Penley: Feminism, Psychoanalysis, and the Study of Popular Culture (ocr)
Wallace: Negative images: Towards a Black Feminist Cultural Criticism (ocr)
Christian Metz: The Imaginary Signifier
Wegenstein: Making Room for the Body
   
Mon Dec 1 Course Summary
Wed Dec 3 Student presentations
   
Mon Dec 8 Final Essay Exam

 
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